Cetaphil has launched its first fully integrated consumer marketing campaign. The Gentle Power campaign, created by the brand's new agency of record Cramer-Krasselt, highlights Cetaphil product formulations that are both gentle and effective for all skin types.   The new consumer-focused strategy is a significant step-change in the Cetaphil brand's marketing efforts, which have historically relied primarily on dermatologist recommendations to patients.   The TV, print and digital adver...